Brand & CI

RECALO Brand Guideline

RECALO's brand & CI foundation — colors, typography, logo and gradients. The reusable building blocks live under Design Templates. More than one way!

Brand colors

Dark Blue

#003b55

Primary — dominant

Dark Orange

#f08700

Secondary — CTA / highlight

Light Blue

#2f93d1

Accent — sparingly

Light Orange

#f49b00

Gradient / design mark

Weight: Dark Blue dominates; Dark Orange ≈ one-third (CTAs/highlights); Light Blue is accent only.

Shades & UI feedback

Blue Shade

#edf1f2

Orange Shade

#fef7ec

Light Blue Shade

#eff6fc

Link

#0044cc

Success

#47ce00

Error

#ff0000

Gradients

Orange Gradient

Blue Gradient

Typography

Montserrat ExtraBold — H1

Montserrat SemiBold — H2

Montserrat Medium — H3

Montserrat Medium — H4

Barlow Regular — body copy. RECALO makes circular logistics simple, transparent and economical through intelligent pooling of reusable load carriers. This paragraph shows the body typeface at a comfortable reading size and line height. This is a text link.

Mono fallback — model code SHP-1208-984

Buttons

Primary uses the brand CTA color (Dark Orange); secondary uses Dark Blue.

Components / templates

The reusable block & template catalogue lives on its own page: RECALO Design Templates →